PPC, or pay-per-click advertising, is a way to buy web traffic by paying for each advertisement clicked. The most common form of PPC is through search engines, but channels such as Facebook also offer this type of ad model.

Local SEO is a term used to optimize your online content to be seen by searchers in your area. It’s an effective way to connect with customers who are already interested in what you offer and may need it immediately.

A content marketing strategy is a plan to develop an audience. Your strategy should include objectives, your target audience, a value proposition, and how you create and promote your content. It would be best if you also analyzed how well your assets perform.

A website needs to have new content or updates regularly to ensure it will stay active and help with digital marketing goals. While a static website technically qualifies as a website, if it stays mostly the same, it’s just an online brochure that won’t get you any leads.

Yes, digital marketing can help businesses connect with local customers interested in what you offer. Services like Google Business Profiles and Local SEO can help you reach these potential customers and convert them into paying customers.

Buyer personas represent your business’s ideal customer, developed through market research and data. They include demographic information, customer behaviour patterns, motivations, and goals. By understanding these elements of the persona’s life, you can learn about the decisions they make – including their attitudes and concerns that influence those decisions.